Buyers now ask AI assistants for a shortlist. AEO and GEO are how you get on it. We measure where you stand against named competitors, fix what decides it, and re-measure on the same questions.
AEO works on your pages; GEO works on what other websites say about you.
All terms in the glossaryEvery AI search report we send is built from these three views. Nothing is summarized into a single score you have to take on trust.
Sample report views with example data. Real reports carry your business, your competitors and your questions.
A number out of 100 that combines how often you are named, how often you are linked, and how high in the answer you appear, across all the questions and engines in your set. It moves slowly. That is the point.
Of all the businesses the AI answers recommended for your questions, the percentage of recommendations that were you. The rest of the chart is your competitors, by name.
Named means the answer mentioned your business. Linked means it also pointed to your website. A mention puts you on the shortlist; a citation sends the visit. We track both, separately, and never add them together.
How many of the six engines named you for a given question. A business that only ChatGPT knows about has a different problem from one that no engine knows about, and the fix is different too.
What you receive with them: the dated scan, the exact prompts, evidence excerpts for anything found, and the prioritized fix list. Every scan is kept, so the comparison is always against your own earlier position.
This is how a report records one customer question. The business name and web address are placeholders.
For emergency plumbing repairs in your area, a few local companies come up in reviews, including Example Plumbing Co., though opening hours vary.
Recorded as named in position 3. The answer gives the reader no way to reach the website.
Example Plumbing Co. offers same-day emergency repairs and lists the areas it covers on its website.
Recorded as named in position 1 and linked. The reader can click through to the page.
Pages that state the answer a buyer is looking for in the first lines, so an assistant can quote them.
Schema that labels what your business does, and robots rules that let AI crawlers read your site.
The reviews, directories, press and community mentions AI assistants lean on when they choose who to name.
Site structure, speed and clean HTML, so every page can be read by search engines and AI systems alike.
Two of these are things we will not claim. Two are limits in the data itself. Each one says which, and links to the source where there is one.
"OAI-SearchBot is used to surface websites in search results in ChatGPT’s search features."
Sites that block it will not be shown in ChatGPT search answers. In OpenAI's words: "Sites that are opted out of OAI-SearchBot will not be shown in ChatGPT search answers, though can still appear as navigational links."
ChatGPTOpenAI
GeminiGoogle
PerplexityPerplexity AI
ClaudeAnthropic
GrokxAI
Google AI OverviewsGoogle SearchWe cover ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude and Grok. We agree with you which of these matter for your customers before the first scan, and the report lists them with the interface version where that is available.
Every scan records the exact prompt, the engine, the date and the answer text. A question that was not run is recorded as not tested, never as zero visibility. You can open any scan and read the answer yourself.
No. AI search sits alongside SEO and, where relevant, paid media. See the services page for how these fit together, and our work for what that has looked like in practice.
No. It describes your agreed question set on the engines we scan, not every question anyone could ask. That is why we fix the questions and engines before the first scan and never change them between scans: the score is only useful as a comparison against your own earlier position.
We run ten of your buyers' questions through six AI engines, record your share of voice against up to three named competitors, and walk you through the results on a 20-minute call. It is free and takes two business days. You see whether AI answers name you, link you or recommend someone else.
Tell us your website and up to three competitors. Within two business days we run your buyers' questions through six AI engines and walk you through the results on a 20-minute call.
