Five gaps, one measurement. Most brands need two or three of these, not all five. The Gap Audit shows which.
01 Group 01
Gap Audit and Roadmap
Customer situation
You know AI answers and search matter, but not which gap is costing you most, or where to start.
01
Work performed
Up to 50 of your buyers' questions against three named competitors. An AEO and GEO, technical SEO, paid search and tracking audit, and an off-site authority review.
02
What you get
A 90-day roadmap your team can run, in priority order. Details are on the How we work page.
03
Measurement
A dated baseline: share of voice, named versus linked, and engine coverage, on the questions agreed with you.
Scope
Two weeks. Larger brands, or two markets such as the US and the UK, take the extended audit.
02 Group 02
AI search (AEO and GEO)
Customer situation
Your brand may rank reasonably in Google but rarely, if ever, comes up when a buyer asks ChatGPT, Gemini or Google's AI Overviews who to choose.
01
Work performed
Question research, answer-first content, structured data, AI crawler access and citation tracking, prioritized by what the scan shows decides the answer.
02
What you get
A dated baseline report, evidence excerpts, a prioritized action list, and repeat scans so you can see whether the position moves. Full detail is on the AI search page.
03
Measurement
Mentions and citations recorded per question and engine, share of voice against named competitors, and a visibility score tracked over time.
Scope
Engine and question coverage is agreed with you before the scan. Nobody can guarantee a place in AI answers, and we don't.
03 Group 03
Off-site authority
Customer situation
AI assistants name the brands other websites talk about. Competitors with more reviews, press coverage and directory profiles get recommended, and you do not.
01
Work performed
Digital PR, review platforms, directory and entity profiles, and the community mentions that AI assistants cite.
02
What you get
A map of the sources AI cites for your buyers' questions, which of them mention competitors and not you, and a plan to close that gap.
03
Measurement
Mentions on the sources AI cites, and whether your share of voice moves on the same question set.
Scope
Coverage on third-party sites is earned, not guaranteed. We report what was published and where.
04 Group 04
Search foundations
Customer situation
You do not show up for the searches your buyers make, or a competitor always sits above you. Rankings slipped after a redesign and nobody knows why.
01
Work performed
Technical SEO and site structure, local and international SEO: service pages, internal links, structured data, and consistent business details across the web.
02
What you get
A dated baseline, a prioritized action list, and a repeat check at agreed points so change is measured rather than assumed.
03
Measurement
Organic and local positions for the agreed set of searches, plus clicks and inquiries from search where analytics exists.
Scope
SEO for your own site and profiles. Nobody can guarantee a ranking, and we don't. AI-readable rebuilds, offered when the audit shows the site itself is the gap.
05 Group 05
Paid search and social
Customer situation
Ads run every month, but nobody can say which campaigns bring in leads or sales.
01
Work performed
Google Ads, Performance Max, Meta and LinkedIn campaigns that buy demand while organic visibility builds. Paid social replaces organic posting. Conversion tracking is set up first, so results are measured from day one.
02
What you get
Campaigns in your own accounts, search terms and audiences checked every week, and a monthly report of leads and sales by campaign.
03
Measurement
Leads and sales by campaign, from your own ad accounts and GA4.
Scope
Campaigns are built and run inside your own ad accounts, so ownership and history stay with your business. Ad spend is paid by you, directly to the platform.
The platforms we run
Google Ads
Search, Performance Max and Local Services Ads
What's covered
Campaign structure, keyword and audience targeting, ad copy, and landing-page alignment. Local Services Ads where they fit the business.
Meta ads
Facebook and Instagram
What's covered
Audiences, creative and retargeting across Facebook and Instagram, with conversion tracking set up first so results are measured from day one.
LinkedIn ads
For B2B buyers
What's covered
Audiences by role, company and industry, with lead forms or landing pages tracked from the first click to the lead.
Account access and reporting
We work inside your own ad accounts wherever possible, so ownership and historical data stay with your business. How often we report is agreed with you at the start.
06 Group 06
Measurement and tracking
Customer situation
Reporting says campaigns are working, but it's unclear how many of those numbers turn into real calls, leads or sales.
01
Work performed
GA4, server-side and call tracking, AI referral reporting, and competitor share of voice, tied to the leads and sales they produce.
02
What you get
A tracking setup that reflects real inquiry sources, and a short list of the problems found along the way.
03
Measurement
Calls, form submissions, AI referrals and, where platforms support it, attributed source. Gaps in what a platform can and can't attribute are stated plainly.
Scope
We work with the ad and analytics platforms in use today. None of them can link every sale to the ad that produced it, and we say so rather than implying otherwise.
How scope is agreed
Nothing starts until it's written down
Every piece of work follows a measured baseline and a written plan that states what's included, in what order, and what's out of scope. Nothing starts until you have agreed it.
Tell us your website and up to three competitors. Within two business days we run your buyers' questions through six AI engines and walk you through the results on a 20-minute call.
You send the formYour website, up to three competitors and your country.
We run the scanYour buyers' questions through six AI engines.
We walk you through itA 20-minute call, within two business days.
