Glossary

AI search, in plain words.

The terms we use on this site and in every report, each defined once, the same way everywhere.

AI search: Any answer a buyer gets from an AI assistant or Google's AI features.
AEOanswer engine optimization: Making your content the direct answer in AI assistants, featured snippets and voice. AEO works on your pages.
GEOgenerative engine optimization: Getting named and cited inside AI-generated answers from ChatGPT, Gemini, Perplexity and others. GEO works on what other websites say about you.
AI Overviews: Google's AI-generated summaries at the top of search results.
AIO Ambiguous: Ambiguous: used for both "AI Overviews" and "AI optimization".
AI visibility: Our umbrella metric: named, linked or not named.
Share of voice: Your share of all brand recommendations for an agreed question set.

See these measured for your own brand, against three named competitors.