Heartland Water, Mold and Restoration
The client. An emergency water damage, mold and storm restoration company. When a pipe bursts, people search and call straight away, so every call matters.
The problem. The phone was ringing, but the reports were not counting it. Google Ads had almost no conversion data, while the owner's call log showed calls and closed jobs from paid search. The account could not learn what was working.
What we did
- Found why call tracking stopped after a website rebuild, and got phone calls recording again.
- Blocked searches that were not the company's work, and rewrote the ads.
- Built landing pages for the main services, each with its own tracked number.
- Started weekly AI visibility scans across six AI engines.
Results
- 15%Share of voice in AI answers, up from 9% in three weeks
- 51%Search impression share on the main campaign, up from 39% over eight weeks
- 2.2xThe impression share of the next advertiser, in a one-week auction report
Figures from the client's own Google Ads account and AI search reports.
